Business Intelligence
Business Intelligence is a technology process and architecture that transforms raw data into meaningful information and thus contributes to profitable business actions. In short, it is a software and service package to transform data into meaningful information. Business Intelligence has a direct impact on the strategic, operational and tactical decisions of organizations. Business Intelligence helps you make decisions based on facts rather than hypothetical predictions by using data from the past. Business Intelligence tools provide detailed information about your business by presenting graphs, statistics, reports and making the necessary analysis.
Raw data is taken from the enterprise’s database, these data can be in different formats and structures. Data is cleaned up, organized and converted into Data Warehouse. Using the Business Intelligence system, users can make queries, create reports or make other analyzes they need.
Our specialized BI teams work to increase your conversions, repeat traffic, and expand your business with the help of Machine Learning.
Business Intelligence users
The 4 basic types of users using Business Intelligence systems are as follows:
Professional Data Analyst: A data analyst is a statistician who continuously conducts in-depth research and analysis on data. Business intelligence systems enable them to acquire new information to develop business strategies.
IT (IT – Information Technologies) users: IT Users play an important role in the protection and maintenance of the Business Intelligence infrastructure.
Company CEO: CEO or CXO can increase the profit of their business by increasing operational efficiency.
Business Users: There may be different users using business intelligence systems within the business. There are basically two types of business users: Temporary BI user and Authorized user. The main difference between them is that the Authorized User has the ability to work with complex data sets. Temporary users can work on predetermined data sets and tables.
Advantages of Business Intelligence Systems
Some of the advantages of using Business Intelligence Systems are:
Increases efficiency: With Business Intelligence systems, complex reports can be created with a single click, which saves time and resources. It enables employees to be more effective and productive in their duties.
Increases visibility: Business Intelligence increases the visibility of processes and thus enables the areas that need attention to be identified more easily.
Increases Accountability: Thanks to Business Intelligence, accountability and responsibility in the business increases. The responsibility and accountability required to achieve the determined goals are regulated.
Provides an overview: It provides a bird’s-eye view of the subjects with Business Intelligence features such as dashboards and scorecards.
Facilitates business processes: Business Intelligence removes the complexity of business processes. It automates subject analysis through predictive analysis, computer modeling, benchmarking, and other methods.
It offers easy analytical solutions: Business Intelligence allows even analysts or non-technical users to quickly collect and process data and perform analysis. In this way, many addictions and obligations are eliminated.